In almost all consumer and B2B business areas the online competition for high ranking organic non-geographic keyword phrases is extremely high. Of course, you can achieve high rankings for generic keywordst but to achieve this is usually more expensive and time consuming. However, if you're a small to medium sized business based in London that doesn't need to market yourself internationally or nationally as in actual fact most of your target audience is in London or West London or even more specific like Notting Hill for example then in this instance you should be looking at London SEO Services.
So, if you’re primarily an offline ‘bricks and mortar’ business that relies on footfall from your surrounding area and are by your very essence targeting a specific village, town, city or county then SEO Services London is defnitely the route you should be considering as your starting point. if you’re limited on budget and resource you stand a much greater chance of success by localising your SEO to London.
I’ll use a client case study and SEO to demonstrate this further. The client is called Beautcamp Pilates and they’re credited with bringing reformer pilates over to London from LA. Their business is extremely successful due to their professionalism and quality of service and they have large studios in both East and West London. As with many ‘first movers’ that are successful you get a lot of competition surfacing after the event all playing catch-up, all searching for a piece of that success and competition is good thing so long as it is ethical.
With all of this competition rising up and the rapid expansion of Beautcamp we could have started by optimising for the keyword ‘pilates’ which gets on average 368,000 searches in google per month but Beautcamp is only based in London at the moment and realistically why would people trying to find a local pilates studio in London just type in ‘pilates’? Well, they probably wouldn’t, it’s much more likely that they’re searching for information about pilates like what it is and how to do it.
So on that basis we created an SEO strategy that would first target the London villages where the studios are in or near to followed by East and West London and then for London as a whole. We chose to do it this way round as it was much easier to gain high rankings for the villages first as they were less competitive, followed by East and West London which are more competitive but nowhere near as competitive as London which is highly competitive. Once you gain a solid footing in the search engine rankings it’s much easier to progress from there.
The search term ‘Pilates London’ received over 9,000 searches last month alone and Beautcamp Pilates is now ranked No 1 in Google for that search term. The local SEO strategy definitely paid off and in under six months they’re receiving over 10,000 organic visits to their site each month with a really good conversion rate and yet there’s still so much more to be done.
Here are some of the current Beautcamp Pilates keyword postions:
| KEYWORD | GOOGLE POSITION |
| pilates london | 1 |
| pilates west london | 3 |
| pilates east london | 3 |
| pilates city | 2 |
| pilates in london | 1 |
| pilates classes london | 1 |
| pilates class london | 2 |
| pilates studios london | 3 |
| pilates reformer london | 1 |
| power pilates london | 2 |
| cheap pilates london | 1 |
| free pilates london | 1 |
| pilates the city | 1 |
| pilates bayswater | 1 |
| pilates westbourne grove | 1 |
| pilates islington | 3 |
| pilates paddington | 2 |
| pilates kensington and chelsea | 2 |
| pilates farringdon | 3 |
| pilates clerkenwell | 4 |
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