what is Organic SEO?

Organic Search Engine Optimisation (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge. Generally, SEO can be defined as the activity of optimising web pages or whole sites in order to make them more search engine-friendly, thus gaining higher natural (Organic) positions in search engine results.

Successful Organic SEO is about about manging your online strategy, website design & structure (architecture), content and marketing (link building/PR etc.) in perfect harmony.

SEO focuses on the natural rankings and is completely seperate from paid search listings (see diagram below).

Seven Facts about Organic SEO services:

  1. SEO without a strategy will not guarantee results
  2. Keywords won’t remain in the Top 10 without ongoing support.
  3. Rankings can fluctuate at times
  4. Google Page Rank does not translate into Rankings
  5. SEO is not about mass link development whilst it is important
  6. SEO is just like website maintenance – It’s Ongoing
  7. Slow and Steady wins the race

 

Organic search vs paid search

 

Why is organic SEO important? >>