why is Organic SEO important?
In recent studies, top e-commerce and information web sites were discovered to receive up to 85 percent of all of their visitors (and customers) from search referrals. Without doubt, for the vast majority of on-line companies, Organic SEO provides the highest possible ROI of all affordable marketing and promotional activities for small businesses.
So why else is Organic SEO important?
- More than 80 percent of Web users find the sites they're looking for by using a search engine, according to both Forrester Research and Georgia Tech's GVU Center User Surveys.
- Every single day, 57 percent of web users search the Internet, making search the second most popular Internet activity after e-mail (according to Statistical Research, Inc.).
- Search listings outscore banner and button ads by more than two to one on measures including awareness, likelihood to click-on, and overall opinion, in a recent study by NPD Group.
- The survey also found that consumers are five times more likely to purchase your products after seeing search listings versus banners.
Search engines drive extremely targeted traffic. The visitor who finds your site through a search engine is already actively looking for exactly what you provide. You can't find a more targeted form of marketing than that.
As the number of pages on the web grows, so do the number of pages indexed by the search engines. Several engines have moved from the millions of pages indexed into the billions. With this kind of clutter, high rankings are no accident. They have to be thoughtfully planned and executed just like the other tactics in your marketing mix.
